top of page

DIY: How to Build Your Own Merch Store using Printful and Wix

Updated: Jul 18, 2023

Holy Cow! You're going to GIVE me your process? But why? Isn't this what you would be charging me for?


This is a simple DIY for handy people who have both the time & energy to build and maintain their own merch shop and want 100% of the profits not split with a developer.

We want you to succeed and if you're someone who can really, REALLY do it yourself, then we wouldn't be your target team anyway and would rather connect as fellow business owners. We will shop your stuff and share your page, you can shop our stuff and share our page.

Our target brand or business owner that we can help is someone who is able to do it themselves and doesn't have the time or desire to be in the trenches of technology for any certain level (see our packages) OR someone who has a brand or business and no clue how to run a merch store and therefore the time they would spend to learn and manage it would take away from their business, so they need us, Your Merch Team, to step in and help on points they're weak on while still earning a commission and gaining brand loyalty.

So. Here is the basic DIY for someone who wants to use WIX to build a Merchandise store to match their brand and use Print on Demand service to complete their merchandise fulfillment. (Note, if you click on Printful or Wix below, we do have an affiliate code that includes their affiliate tracking information and FacetHub or its team may receive a commission or kickback if you sign up for a Printful account or Wix account using our links.)

how to build your own merch store using wix and printful

How to Build Your Own Merch Store using Printful and Wix

If you're a small business owner looking to build your own merch store, you're in luck! In this simple DIY guide, we'll walk you through the steps of building a merch store using Wix and Printful. With these two powerful platforms, you'll have everything you need to get your merchandise out into the world. Let's get started!

Step 1: Set up your Wix website

Sign up for a Wix account (if you don't already have one) and choose a template that suits your brand and vision.

Customize your template by adding your logo, brand colors, and any other desired branding elements.

Create a dedicated page on your website for your merch store. You can easily add a new page from the Wix dashboard and customize it to match your brand's style.

Step 2: Connect to Printful

Sign up for a Printful account (if you don't already have one) at

In your Printful dashboard, click on "Stores" and select "Add new store."

Choose Wix as your platform and follow the prompts to connect your Wix website to Printful.

Step 3: Design your merchandise

In your Printful dashboard, click on "Create" to start designing your merchandise.

Choose the type of product you want to sell, such as t-shirts, hoodies, or accessories.

Use Printful's design tools to upload your logo, add custom designs, or customize existing templates.

Preview and make any necessary adjustments to your designs until you're satisfied.

Step 4: Add products to your store

In your Printful dashboard, click on "Stores" and select your Wix store.

Click on "Add product" to browse through Printful's product catalog and select the items you want to sell in your store.

Customize the details of each product, such as title, description, pricing, and variants (sizes, colors, etc.).

Upload high-quality product images and provide accurate product information.

Step 5: Set up payment and shipping

In your Wix dashboard, navigate to "Store Settings" and select "Payment & Currency".

Connect your preferred payment methods, such as Stripe or PayPal, to ensure smooth transactions.

Set your shipping options in Printful, including pricing and delivery methods, so your customers can choose their preferred shipping options during checkout.

Step 6: Launch your store

Double-check that all the settings, products, and details are accurate.

Preview your store on both desktop and mobile devices to ensure a seamless shopping experience.

Share your store's link on your social media platforms and other marketing channels to start driving traffic and sales.

Congratulations! You've successfully built your merch store using Wix and Printful. Keep an eye on your Printful dashboard to track your orders, manage inventory, and fulfill customer requests. As your business grows, you can expand your product offerings, run promotions, and further optimize your store to maximize your profits.

Remember, building a successful merch store takes time and effort. Stay engaged with your audience and continue to create compelling designs that resonate with your customers. Good luck with your merch store venture!

If you read through this with gusto, went and tried and came back looking for how to contact us to help you, you're not alone. We added this link to book a Think Tank Session with Your Merch Team to get you started by popular demand. You're in good hands here. Rest easy... merch is coming your way!

17 views0 comments


bottom of page